Testing

Active Tests

Healthcare Message Framing

TEST-001 • Variant A • Access & Choice • Eng: 7.2% • Conv: 892 • Variant B • Quality & Innovation • Eng: 8.5% • Conv: 1124 • Variant C (Leader) • Rural Healthcare • Eng: 9.1% • Conv: 1345 • Confidence: 92% • TEST-002 • Variant A • Jobs & Growth • Eng: 6.8% • Conv: 756 • Variant B (Leader) • Prosperity First • Eng: 7.5% • Conv: 892 • Confidence: 78% • TEST-003 • Variant A • Alberta Strong • Eng: 8.2% • Conv: 1024 • Variant B • Provincial Rights • Eng: 7.8% • Conv: 912 • Variant C (Leader) • Freed

Healthcare Message Framing

TEST-001

Variant A

Variant A • Access & Choice • Eng: 7.2% • Conv: 892 • Variant B • Quality & Innovation • Eng: 8.5% • Conv: 1124 • Variant C (Leader) • Rural Healthcare • Eng: 9.1% • Conv: 1345

Winner: C

Confidence: 92%

Economic Policy Tagline

TEST-002

Variant A

Variant A • Jobs & Growth • Eng: 6.8% • Conv: 756 • Variant B (Leader) • Prosperity First • Eng: 7.5% • Conv: 892

Winner: B

Confidence: 78%

Sovereignty Messaging

TEST-003

Variant A

Variant A • Alberta Strong • Eng: 8.2% • Conv: 1024 • Variant B • Provincial Rights • Eng: 7.8% • Conv: 912 • Variant C (Leader) • Freedom & Control • Eng: 9.5% • Conv: 1289

Winner: C

Confidence: 85%

Recent Winners

Carbon Tax Message

Carbon Tax Message • Winner: Federal Overreach • Jan 18 • Leadership Ad • Winner: Authentic Voice • Jan 15 • Value Proposition • Winner: Freedom Focus • Jan 12

Paused Tests

Visual Identity Test

TEST-004 • Variant A • Traditional • Eng: 6.5% • Conv: 678 • Variant B (Leader) • Modern • Eng: 7.8% • Conv: 892 • Confidence: 65%

Visual Identity Test

TEST-004