Narrative

Active Narratives

Freedom & Autonomy Champion

N-001 • 18.5M • Reach • 9.2% • Eng • 72% • Sent • N-002 • 12.3M • Reach • 7.8% • Eng • 58% • Sent • N-003 • 8.2M • Reach • 6.5% • Eng • 32% • Sent • N-004 • 6.5M • Reach • 8.1% • Eng • 68% • Sent

Freedom & Autonomy Champion

N-001

18.5M

18.5M • Reach • 9.2% • Eng • 72% • Sent

Provincial rights

Federal overreach • Alberta independence

Twitter

Facebook • News

Economic Pragmatist

N-002

12.3M

12.3M • Reach • 7.8% • Eng • 58% • Sent

Job creation

Energy sector • Business friendly

News

TV • Events

Healthcare Reformer

N-003

8.2M

8.2M • Reach • 6.5% • Eng • 32% • Sent

System improvement

Rural access • Innovation

News

Community

Conservative Leadership

N-004

6.5M

6.5M • Reach • 8.1% • Eng • 68% • Sent

UCP unity

Strong opposition • Proven leader

Twitter

Events

Competing Narratives

NDP

NDP • Healthcare Crisis • Impact: -15% • Media • Separation Concerns • Impact: -22% • Federal • Unity Challenge • Impact: -8%

Narrative Performance Trend

Freedom Champion

Economic Leader • Healthcare Focus • Strong Leader