Campaign Strategy

Campaign Phases

Foundation

Foundation • Q3-Q4 2024 • 45/45 tasks • Expansion • Q1 2025 • 28/62 tasks • Intensification • Q2 2025 • 0/85 tasks • Final Push • Election Week • 0/42 tasks

Regional Strategy

Calgary

Calgary • Current: 45% • Target: 52% • 12% swing • Edmonton • Current: 38% • Target: 48% • 15% swing • Rural North • Current: 72% • Target: 75% • 5% swing • Rural South • Current: 75% • Target: 78% • 4% swing