/dashboard/campaign/roi/

ROI

campaign-level ROI • channel ROI breakdown

single viewcampaign

$2.4M

Total Spend

45.2M

Total Reach

3.8M

Engagements

8.7x

Average ROI

$0.52

Cost Per Click

$8.40

Cost Per Mille

$0.32

Cost Per Engagement

3.8%

Conversion Rate

Campaign Performance

Campaign Performance
Healthcare Outreach
$500K • Spend • $4.2M • Revenue • 2.4M • Reach • 12,450 • Conversions • $400K • Spend • $3.8M • Revenue • 1.8M • Reach • 8,920 • Conversions • $600K • Spend • $5.8M • Revenue • 3.2M • Reach • 23,450 • Conversions • $350K • Spend • $2.8M • Revenue • 450K • Reach • 8,920 • Conversions

Healthcare Outreach

Healthcare Outreach
8.4x ROI
$500K
$500K • Spend • $4.2M • Revenue • 2.4M • Reach • 12,450 • Conversions

Economic Policy

Economic Policy
9.5x ROI
$400K
$400K • Spend • $3.8M • Revenue • 1.8M • Reach • 8,920 • Conversions

Sovereignty Messaging

Sovereignty Messaging
9.7x ROI
$600K
$600K • Spend • $5.8M • Revenue • 3.2M • Reach • 23,450 • Conversions

Rural Engagement

Rural Engagement
8.0x ROI
$350K
$350K • Spend • $2.8M • Revenue • 450K • Reach • 8,920 • Conversions

Channel ROI Breakdown

Channel ROI Breakdown
Digital Ads
Digital Ads • Spend: $450K • 8.4x • Revenue: $3.8M • TV Spots • Spend: $320K • 7.5x • Revenue: $2.4M • Radio • Spend: $180K • 7.8x • Revenue: $1.4M • Social Media • Spend: $280K • 9.3x • Revenue: $2.6M • Events • Spend: $220K • 8.2x • Revenue: $1.8M

Key Metrics

Key Metrics
$0.52
$0.52 • Cost Per Click • $8.40 • Cost Per Mille • $0.32 • Cost Per Engagement • 3.8% • Conversion Rate